WISE was first executed on manufacturing sites with high accident frequency rates. During a site visit at Aguas Danone de Argentina, the central team observed a particularly efficacious mode of deployment: The division also began to hold the WISE leadership awards, in which general managers were recognized for the best improvement in safety, as determined through audits.
A visible management commitment to WISE, and safety as a whole, was considered paramount: The division began to hold an annual Safety Network Convention, at which participants exchanged best practices, implementation plans and recognized effective safety initiatives.
Inthe Danone Group adopted a new programme for rewarding its senior executives: The following year, each participant created a new subcommittee based on WISE principles, allowing safety knowledge to cascade throughout the organization.
Even with substantial expertise and inter-departmental coordination, it was extremely difficult to understand the correlations among all the variables. The new forecasting capability proved to be a key functionality for not only improving the forecasting process, but also for creating an effective planning process between marketing, sales, account management, Case study of danone chain and finance.
At present, the company is further developing the content of the programme, adding risk-based elements to the existing behavioural elements. ByWISE had been expanded into all regions.
To supplement the improved implementation of WISE, Danone Waters adopted a series of incentives to further communicate the importance of safety within the workplace.
Each subcommittee developed a detailed mission, with clearly-defined, measurable goals, a communications plan, a specific timeline for implementation and an auditing schedule. The ToolsGroup system uses machine learning technology to analyze demand variability and improve demand planning.
Recognizing the value of the WISE system, the management decided to approach safety with renewed vigour — additional resources were dedicated to bolstering WISE. Senior executives visited sites on a monthly basis, conducting safety audits and leading dialogues on safe behavior.
Implementation varied by site, as considerable discretion was given to account for site specificities and cultural differences. The programme helped employees to develop a sense of personal ownership of safety, while fostering an environment in which continued dialogue on safety matters was encouraged.
Sixty employees were actively engaged in the WISE committees in the first year. Day-to-Day For Sales and Marketing, the new system provides reliable detailed modeling of trade promotion uplift.
Moreover, it was expanded to suppliers and subcontractors, offering audits, action plans, and deployment of models to logistics and transport partners, especially in Latin America and Asia, where traffic can be dangerous.
While the production of packaged water is not considered to be particularly dangerous, the operation of heavy machinery and the transport of large goods nonetheless require an acute awareness of safety and due diligence.
As such, the WISE programme was built upon the 12 behavioural elements of the DuPont safety management system, with the goal of developing a culture of anticipation through a focus on safe behaviour. The Waters division is the second largest producer of packaged water, including brands such as Evian, Volvic and Aqua.
Share this Case Study. Safety has long been a core value of the Danone Group, but in it was recognized that safety improvements were lagging behind the industry average.
And yet, achieving lasting improvements in safety has proven elusive to many companies. Moreover, the site visits allowed for an exchange of best practices, facilitating the process of developing a standard WISE methodology. Leading and lagging indicators were established, thus providing a reliable stream of data upon which management could steer action and focus on improving weak areas.
Meetings were opened with a review of safety results to emphasize its relevance.Danone brand strategy If you want to get access to Danone brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in.
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