Decision Maker s The key decision makers in this case study are distributors, suppliers and the major brands of alternative beverages in the market. The entrepreneurs such as the maker of Monster Energy Hansen Natural CorporationRed Bull GmbH, Glaceau vitaminwater originator and Living Essentials gain massive profits through the sale and development of these alternative beverages.
Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players.
The packaging of energy drinks play a vital role in the market and from the past few years cans have been the major market shareholder. Distinguished sports personalities are endorsing the brands to promote it.
Energy Drinks Market Regional Analysis North America is the major consuming market for energy drinks due to health concerns and awareness. The consumers are consciously cutting down on the consumption of sugar-added drinks and the number of diabetics rising, a massive opportunity is shaping up in the sugar-free energy drinks market.
The consumers can find the alternative beverages in the supercenters, superstores, wholesale stores and convenience stores. The market for these alternative beverages is very dynamic and the manufacturers have to adopt effective strategies to keep their market share as the consumers are shifting from carbonized drinks to alternative beverages.
They are targeting the youth through sports event. They have made an attempt of extending the existing line of products and producing new products in order to attract more and more customers and gaining market share.
Table of Contents Energy Drinks Market Insights Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market.
Energy Drinks Market Competitive Landscape The energy drink market is saturated, making it hard for new and small companies to compete. The success factors of alternate beverages depend on many factors which are vital to be evaluated. The small sellers focused on using the distribution channels and the third part to sell their products while the beverage giants Pepsi and Coca cola relied on its product line.
Major sports events are sponsored by energy drink manufacturers. The rapid growth in this industry and high profit margin that the companies were gaining from the sale of these beverages marked its importance for the big players in the beverage industry Gamble, The major big players globally in the beverage industry are Coca-Cola and PepsiCo, decided to extend their market share like other big companies in the sector of energy drinks, vitamin-drinks and sports drinks.
Clever marketing and branding will remain crucial to the success of energy drinks brands. The packaging, cans and bottle suppliers are also listed among the suppliers. This change has been brought by a growingly evident consumer focus on fitness and health.
Competition in energy Drinks case Analysis Competition in energy Drinks case Analysis Introduction Alternative beverages were the prime products in the ear of Product launches in energy drop address this concern, offering huge potential for growth in France, Germany, Italy and United Kingdom.
However, Asia-Pacific is a growing marke t due to the changing demographics and increasing disposable income. Identify Alternatives Coca Cola and Pepsi Co adopted the strategy to rely on these energy beverages to increase volume growth as people were reducing their consumption of carbonated soft drinks.
Rising demand for convenience beverages and changing lifestyle in Asia-Pacific region like increasing income, rising sports activities and urbanization are the major reasons behind the growing consumption of energy drinks. These substitutes are low in cost as compared to some of the energy drinks.
The alternative beverages production became the prominent part of beverage companies. Problem Statement There are various problems mentioned in the case study, such as the evaluation of strategically relevant components of the global and U.
By packaging it can be divided into can, tins and bottles. The manufacturers of the alternative beverages are also the main Competition energy drinks makers as they are the producers of the energy drinks. Energy Drinks Market Dynamics Energy drinks are marketed as an alternative to carbonated drinks therefore, there is a significant rise in the number of people switching from carbonated drinks to energy drinks over the last few years.
In the process of market expansion by these beverage industry giants, they were highly criticized about the risk hazards these energy drinks can cause to the customers.HOME Essays Research Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages A strategic group map is a strategic management tool, which indicates the competitive positions of competing firms in a given industry.
Competition in energy drinks, sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks, energy drinks, and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mids.
In the year ofthe US drink data was calculated and collected as of sport drink at 60%, vitamins enriched drinks and energy drinks about 23% and alternative beverage sales at 18% (M.A. Heckman).
Competition in energy Drinks case Analysis Competition in energy Drinks case Analysis Introduction Alternative beverages were the prime products in the ear of ing machines, and sometimes at sporting events Khalld Golden's personal copy Case 5 Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages C and other special events like concerts, outdoor Convenience stores were aggressive in press- festivals, and carnivals.
Acquire Monster Energy Drink / Rockstar to limit competition. Introduce new drinks with health benefits or new flavors to differentiate products from competitors OPPORTUNITIES Ranked world’s no. 1 seller of energy drinks, second-largest alternative beverages seller in US and Europe and third-largest producer worldwide.Download